WSET: demand for wine and spirits education higher than ever

WSET (Wine and Spirits Education Trust) reported accepting a record 85,487 candidates globally in the academic year finishing 31 July 2017 . This was an increase of 19% on the previous year, and marks 15 years of growth.

The UK continues to lead the global table, with candidate numbers up 14%, to 19,401. Mainland China and the USA followed closely behind, both seeing growth, with candidate numbers up 41% to 12,183 and up 48% to 11,487, respectively.

Ian Harris, WSET chief executive, said, “I am delighted to see that more and more businesses are recognising that education and well-trained staff are the foundations to better customer service and stronger profits. After another successful year for WSET, we’re now setting out strategies to take our progress to the next level.”

In the last year, WSET expanded its global reach with the opening of its first international office, in Hong Kong, and launching courses in new markets including the Czech Republic and Montenegro. WSET welcomed over 100 new Approved Programme Providers, and there are now 750 Providers offering WSET courses to wine, spirits and sake trade professionals and consumer enthusiasts in over 70 countries.

For 2017-18, as the USA remains a strong region for growth across the wine, spirits and sake arenas, WSET will be cementing its presence in the market with the appointment of a dedicated team on-territory that will nurture the future potential.