WOW! becomes Vinexpo’s organic baseline

Vinexpo Hong Kong, taking place from Tuesday 29 to Thursday 31 May 2018, will introduce the WOW! (World of Organic Wines!) area to Asian buyers.

Unveiled for the first time at Vinexpo Bordeaux 2017, WOW!, the area dedicated entirely to organic and biodynamic wines, was an immediate hit with importers, sommeliers and wine merchants seeking a clearly defined organic offer to meet the demand of a booming market.

A total of 50 international producers will be exhibiting in this organic wine area at Vinexpo Hong Kong with tasting tables specially designed to attract artisan winemakers. The idea behind WOW! was to make Vinexpo accessible to small-scale winemakers, with exhibitor packages for this major international event starting at just €1,500 excl. VAT.

WOW! gave us the opportunity to meet a huge number of international industry professionals at Vinexpo,” says Alvaro Baños of Bodegas las Cepas in Spain. “The buyers who visit this organic wine area know exactly what they’re looking for, which is a great time saver. We boosted our sales at Vinexpo Bordeaux and have decided to repeat the exercise at Vinexpo Hong Kong to gain a better understanding of the Asian market.”

Asia’s organic market is experiencing solid growth, with consumption of organic produce (including wine and spirits) in 2014 estimated at $7.5 billion. Of that, $4.5 billion was in China, where specialist stores are appearing in increasing numbers, particularly in Beijing and Shanghai. Wine consumption is following the same trend and is expected to gain further momentum over the coming years, in view of the sharp increase in the number of Chinese vineyards producing wines from organic farming.