Wine Australia signs Chinese e-commerce MoU with Alibaba

Wine Australia (the Australian wine body) and Chinese multinational e-commerce conglomerate Alibaba have signed a memorandum of understanding (MoU) to better showcase Australian wine on Tmall, the world’s fastest growing e-commerce platform.

The MoU complements Wine Australia’s investment in China’s e-commerce sector as part of the Austral­ian Government’s $50 million Export and Regional Wine Support Package.

Assistant Minister for Agri­culture and Water Resources Senator Anne Ruston said the strategic partnership was « an import­ant ­development » for the Australian wine sector.

‘With the changing face of online retail in China, it’s critical for our wineries to significantly improve their online presence, and to do so in the right way’, she said.

The MoU signing took place at Vinexpo Hong Kong.