Vinexpo Explorer, view from a participant – Peter Moschna

Vinexpo Explorer is an invitation-only, all-inclusive event providing industry leaders with targeted business meetings, networking time and memorable experiences.

This event highlights one region only and invites selected international buyers to connect and do business in situ, to experience the traditions of the hosting region and to build up strong business relationships.

It welcomes international senior buyers for a two-day experience in the vineyards, making them not only future buyers, but also future ambassadors of the hosting region.

Although a relatively small producer in terms of volume, Austria is today one of the hottest rising destinations when it comes to wines of individual quality and natural character. The country has become increasingly prominent in the minds of top sommeliers and wine lovers all over the world.

Here are the views of Peter Moschna, purchasing and business development manager for AMKA Sweden.


– Can you quickly present the activity of your company?

AMKA is an international company in the drinks business, present in 10 markets in northern Europe. We import and distribute alcoholic beverages from all over the world. I represent the Swedish office, and my main channels for distribution are HORECA and Systembolaget.

– What are the business opportunities for your company to participate in Vinexpo Explorer 2017?

We are always looking for producers in the above field to present to our customers. It might be a producer not present in our market, or one that is present, but looking for a change.

– What are you keenest to experience during these two days?

I want to meet as many producers as possible, to discuss possibilities.
I need to meet export managers or equivalent.
I want information regarding the future of the Austrian wine industry, volumes, varieties, regions, etc.
I want information regarding experimental activities in the Austrian wine industry.