US wineries direct sales continue to grow

According a study released by Sovos ShipCompliant and trade publication Wines & Vines, the US saw continued growth in direct sales to wine lovers in the past year.

Wines shipped directly from wineries to consumers accounted for 10% of retail sales of domestically produced wines in the US in 2017.

Direct to Consumers (DTC) shipments rose by 15.3% in volume and 15.5% in value compared to 2016, growing to 5.78 million 12-bottle cases and $2.69 billion.

The report forecasts $3 billion of DTC sales in 2018.

California represents 30% of the DTC market. Texas, in second place, accounts for 8%, followed by New York (6%) and Florida (5%).

Pennsylvania, which opened up to DTC wine shipments in 2016, has quickly jumped into the top 10.