Rosé wine booming

Rosé wines from Provence are experiencing a significant growth in popularity throughout the world, but particularly in the United States, which absorbed half of last year’s exports.

The internationalisation of rosé wines from Provence is “accelerating”, said Brice Eymard, director-general of the Conseil Interprofessionnel des Vins de Provence (CIVP), when meeting the press in Paris on Thursday.

“Until 2010-11, we exported relatively little production, with France being the main producer and consumer, but now we see the share of exports accelerating sharply,” he said.

Export

In terms of volume, exports of rosé wines, which had already increased by 34% between 2014 and 2015 and by 31% between 2015 and 2016, jumped another 36% between 2016 and 2017.

In money terms, after an initial jump of 48% in export sales between 2014 and 2015, the increase was 35% between 2015 and 2016, plus another 38% between 2016 and 2017, according to CIVP figures, based on customs statistics.

The US has become the leading importer, with 22 million bottles purchased last year, accounting for 43% of Provence rosé exports by volume and half by value. Sales to the US, which were barely EUR 3.0 million in 2008, reached EUR 114.3 million last year.

Today, 19% of Rosé de Provence is grown organically (versus 9% in French vineyards in general) and vineyards cover 27,000 hectares, for 486 private cellars, 61 cooperative cellars and around 100 trading companies, with an annual turnover of EUR 1.5 billion in 2017.