Globally, red wine accounts for 54%µ of all still wine sales, and is predicted to grow by around 0.3% in the period between 2015 and 2019. While the USA is the world’s biggest market for red wine, with over 136 million cases consumed in 2014, it is in Asia-Pacific where the future and market for red wine is particularly strong and where wine consumption is heavily skewed towards red wines.
China is now the third largest consumer of red wine in the world and slowely catching up with France with sales soaring by 74% between 2009 and 2013. But the rate of growth is predicted to fall by 2.6% in the five years to 2019 to 135 million cases.
In South Korea red wine accounts for nearly three quarters (73.7%) of all still wine consumption.
In Singapore red wine represents 70% of all wine consumed, with 645,000 cases sold in 2014.
In Taiwan red wine accounts for 89% of still wine consumption, amounting to 1.45 million cases. This is forecast to grow by a further 12.8% in the next three years.
Red wine also accounts for around two thirds of all wine consumption in Japan. This rose by over 34% in four years to 2012, and is expected to grow by over 3% in the next five years.
( All figures Vinexpo/ IWSR research)