Boozy Baubles: Pickering’s Gin

In the wine and spirits industry Christmas season always comes along with its lot of special cuvees, special gift boxes and packagings. This year Pickering’s Gin has come up with a pretty unusual and truly “out of the box” idea by launching gin-filled Christmas tree baubles.

According to an article by the drinksbusiness, demand has been so high that the Edinburgh-based gin producer has been struggling to keep up with orders for the Christmas novelties.

“The baubles started off as a bit of fun for a Christmas fair and people went absolutely wild for them,” said Marcus Pickering, co-founder of Pickering’s Gin to the drinksbusiness. “We sold hundreds in minutes, and decided to spread the Christmas cheer by adding them to our production line as a fun, seasonal offering.”

The colourful baubles are filled with Pickering’s Gin and come decorated with a ribbon.

To meet the “unprecedented” demand, next year the distillery will up production to 300,000 baubles, with production expected to begin in early January 2017.