During a wine summit in Portugal, former US President Barack Obama appealed to the wine industry to work together more, and called upon buinesses to help shape government policy.
‘For winemakers to share best practice in the face of rising temperatures makes perfect sense,’ said Obama, speaking on Friday, 6 July.
Technological solutions are often at hand, ‘but how we organise ourselves is a problem’, he said.
‘Too late, and the solutions are sub-optimal,’ he warned.
Obama urged industry to publicise climate change’s future impact and to develop an ‘invest now, save later’ attitude to costs and prices. Turning to the rise of alternative media and alternative facts, Obama observed that ‘people are losing confidence in what they see on TV and don’t trust the internet’ to explain that the solutions can come only from the wine industry itself.