New Zealand confirmed number 3 in USA wine market

New Zealand has again been ranked the third biggest wine importer (dollar value) to the USA.

Last year the total value of New Zealand wine imported to the US reached US$422 million, up 6% on 2016 and surpassed only by Italy (US$1.9 billion) and France (US$1.8 billion). New Zealand sits ahead of Australia, Spain, Argentina and Chile.

New Zealand’s varietal offering to the United States is led by Sauvignon Blanc with a strong supporting cast of Pinot Noir, Chardonnay, Pinot Gris and Syrah.

The Gomberg Fredrikson Report shows NZ shipments of red wines to the US grew by 23% in 2017, indicating the quality of New Zealand reds, and particularly Pinot Noir, is being embraced by trade and consumers.

Overall NZ wine import volumes to the US grew by 5% in 2017.

Owner of the Gomberg Fredrikson Report, Jon Moramarco, says New Zealand Sauvignon Blanc continues to be extremely popular, with its distinctive style and flavor driving imports.

“Having said that, people are really starting to recognise New Zealand reds, and particularly Pinot Noir. While not inexpensive, the price point tends to be attractive for such high quality, and it’s something other countries struggle to compete with.”

The US is the world’s largest and most competitive wine market. It became New Zealand’s largest export market in 2015, overtaking the UK and Australia.
New Zealand wine is exported to more than 90 countries and is New Zealand’s 5th largest export good. Total exports reached $1.66 billion in 2017, with the industry working towards a goal of $2 billion in 2020.