Mouton Rothschild 2017 label designed by French artist

Annette Messager’s design for the Mouton Rothschild 2017 label has been named ‘Hallelujah’, and observers will notice that the word is repeated many times in waves on the artwork.

Mouton owner Baron Philippe de Rothschild SA has commissioned an artist to design every grand vin vintage label since 1945.

The estate explained in a statement: “For Mouton, Annette Messager starts from the most literal form of drawing: writing, which is also a call, an incantation, as shown here by the repetition in successive waves of the word ‘Hallelujah’.