The whisky industry is on the move, with a lot of acquisitions and mergers in 2017.
On 12 July, Moët Hennessy, the wine and spirits division of LVMH, announced the acquisition of Woodinville Whiskey Company (WWC).
Founded in 2010 by friends Orlin Sorensen and Brett Carlile, WWC has established itself in the world of crafted whiskeys focused on Washington’s state market only.
Mr. Christophe Navarre, President and CEO of Moët Hennessy, said, “We are convinced that Woodinville fits very well within the Moët Hennessy portfolio. Orlin and Brett have done a great job to establish Woodinville Whiskey as an iconic brand in Washington state with significant potential for expanded distribution through our US and international networks. While we are no strangers to whiskey, with our Glenmorangie and Ardbeg single malts, we have much to learn from Orlin and Brett about American distilling and look forward to this important new partnership.”
Mr. Sorensen added, “We are very proud about what we have accomplished since founding Woodinville Whiskey Company just a few years ago. As we considered the many strategic opportunities before us, it was clear that being part of the Moët Hennessy portfolio and distribution network will allow us to reach our goals much more quickly. Brett and I are thrilled to continue leading the business and to be part of the accelerated growth we expect to achieve as part of Moët Hennessy, and its parent LVMH, the world’s leading luxury goods company.”
Situated in the town of Woodinville, a dynamic beverage hub with more than 100 wineries, microbreweries, distilleries, and cidreries with more than 300,000 annual visitors, WWC established a new tasting room in 2014.
After launching in 2015 its new five-year-old Straight Bourbon, WWC was awarded “Whiskey of the Year” for 2016 by the American Distilling Institute. Its five-year-old Straight Rye followed in 2016, and was named Best Rye Whiskey for 2017, also by the American Distilling Institute.