Champagne Lanson announced the launch of a new cuvée using certified organic grapes from its own vineyards in the Marne Valley around the village of Verneuil.
Acquired in 2012 from Leclerc Brillant, the vineyard is managed biodynamically. At the time, Leclerc Briand vineyards was bought by Lanson 13 ha, Roederer 14 ha and Bruno Paillard 2 ha.
Since the acquisition, Lanson used 8 hectares to produce organic base wine.
The new cuvée named Green Label will be produced every year, depending on the harvest quality. The price will be £40 for the UK for example, whereas the production is expected to reach 65 -70 000 bottles with a blend of 50% Pinot Noir, 20% Chardonnay and 30% Pinot Meunier and a 9 g/l dosage.