InVivo Wine, the wine division of the InVivo Group, the leading French agricultural cooperative group, has acquired Baarsma Wine Group, a Dutch group and European leader of wine imports and distribution
InVivo Wine has signed off the acquisition of the Baarsma Wine Group, a group owned by its directors and the AAC Capital Partners Investment Fund. The acquisition should be finalised by early summer, subject to the approval of the Competition Authority.
Baarsma will be a 100%-owned subsidiary of InVivo Wine and will retain its dedicated management. The Group’s directors, Cees de Rade and Ed van der Sluijs, respectively Chairman and Managing Director and Chief Financial Officer, will also become members of InVivo Wine’s Executive Committee, chaired by Bertrand Girard.
“InVivo Wine’s strategy is to accelerate its development internationally so as to build access to the markets and create added value for the wine industry from grapes to consumers with wines from most renown origins in top wine consuming countries. Baarsma will be a key distribution platform for InVivo Wine in Europe and will perfectly complement existing footholds and those currently in development within the group, especially in Asia and North America. With Baarsma, 80% of InVivo Wine’s operations will be international, aiming to achieve a turnover of 500 million euros by 2020”, according to Bertrand Girard, Managing Director of InVivo Wine.
“The acquisition of Baarsma Wine Group by InVivo Wine will make it possible for a vertically integrated major world distributor to emerge, operating from the producer to the consumer. Our shared growth plan is ambitious but it will enable our teams to contribute to a particularly incentivising project. For our existing suppliers and customers, this change will essentially form part of a continuum”, says Cees de Rade, Chairman and Managing Director of the Baarsma Wine Group.