Gruppo Campari sells Carolans and Irish Mist

Gruppo Campari have announced the sale of the Carolans and Irish Mist brands to American company Heaven Hill Brands.

However, Gruppo Campari will continue to distribute both brands in the international markets outside the US – though the United Stated represented 70% of sales in 2016.

Carolans and Irish Mist total net sales are €34 million, representing approximately 2% of last year’s sales.

The deal is worth $165 million.

Heaven Hill Brands is America’s largest independent family-owned distilled spirits company. Carolans is the second-largest selling Irish cream whiskey liqueur and Irish Mist Liqueur is a blend of Irish whiskey, honey and aromatic spices.