Campari Group buying French rum brands

The Campari group has confirmed its acquisition of the French rum brands Trois Rivières and La Mauny for €60 million.

The news of Campari entering into negotiations for the brands was first announced last July, and those negotiations have now been successfully concluded.

The transaction is expected to close in the fourth quarter of the year and will add two major rum brands to Campari’s portfolio.

Campari said in a statement: “With this acquisition, Campari Group will add prestigious brands of cane juice rum to its range and strengthen its exposure to rum, a premium category that is currently at the heart of the trend in mixology and the growing cocktail culture.”

In addition, Campari Group will add significant critical mass in France, which will become one of the Group’s strategic markets.