California Wine Sales in U.S. Market Hit $40 Billion in 2018

California wine shipments in the U.S. reached an estimated retail value of $40.2 billion in 2018, up 3% from the previous year. The state shipped 248 million nine-liter cases to the U.S. in 2018, up 3%.

California wine sales to all markets, including shipments to the U.S. and export markets, were 285 million cases in 2018.

“Consumer interest in premium wines continues to be the dominant trend,” said Robert P. (Bobby) Koch, Wine Institute President and CEO. “As consumers trade up, our California wines are emphasizing high quality, value and sustainable winegrowing.”

“California wine shipments experienced a 15% volume growth in the U.S. over the last decade, and increased 6 million cases in 2018 over the previous year,” said Jon Moramarco, founder and managing partner of BW 166 LLC, and editor of the Gomberg Fredrikson Report. “Baby Boomers are still the driving force in wine consumption, but while sales are still growing, it’s slowing as the Boomer generation ages and presumably drinks less. Wine marketers are working to maintain the interest of Boomers and attract Gen X’ers and Millennials with new and different wines.”

2018 California Wine Stats Graphic

Moramarco also noted that direct-to-consumer wine sales continue to grow as important channel with over 6 million cases sold with a retail value of $3 billion in 2018, an increase of 9% in volume and 12% in value over the previous year.

California wine shipments in the U.S. reached an estimated retail value of $40.2 billion in 2018, up 3% from the previous year. The state shipped 248 million nine-liter cases to the U.S. in 2018, up 3%.

California wine sales to all markets, including shipments to the U.S. and export markets, were 285 million cases in 2018.

“Consumer interest in premium wines continues to be the dominant trend,” said Robert P. (Bobby) Koch, Wine Institute President and CEO. “As consumers trade up, our California wines are emphasizing high quality, value and sustainable winegrowing.”

“California wine shipments experienced a 15% volume growth in the U.S. over the last decade, and increased 6 million cases in 2018 over the previous year,” said Jon Moramarco, founder and managing partner of BW 166 LLC, and editor of the Gomberg Fredrikson Report. “Baby Boomers are still the driving force in wine consumption, but while sales are still growing, it’s slowing as the Boomer generation ages and presumably drinks less. Wine marketers are working to maintain the interest of Boomers and attract Gen X’ers and Millennials with new and different wines.”

Moramarco also noted that direct-to-consumer wine sales continue to grow as important channel with over 6 million cases sold with a retail value of $3 billion in 2018, an increase of 9% in volume and 12% in value over the previous year.