brand launch

Vinexpo and bettane+desseauve are launching a new brand – Vinexpo feat. bettane+desseauve– at Vinexpo Hong Kong, which takes place from 24 to 26 May 2016.
The new brand, an event concept,  is designed to promote the talent of wine growers, revealing exceptional products, young and emerging producers, and rare and surprising wines. For the launch at Vinexpo Hong Kong some ten tasting sessions led by Michel Bettane and Thierry Desseauve are already scheduled. At Vinexpo Bordeaux, from 18 to 21 June 2017, Vinexpo feat. bettane+desseauve, an event-within-the-event, will present a first-of-its-kind tasting experience. The new brand will have its own independent life beyond the Vinexpo exhibitions, too: Vinexpo feat. bettane+desseauve will operate as a stand-alone brand on other occasions and can take on various potential formats.

Guillaume Deglise, Vinexpo’s Chief Executive, is delighted with this new initiative: “Michel Bettane and Thierry Desseauve are internationally renowned wine and spirits experts. They’ve built up a very special relationship with winegrowers through their multiple activities in the sector. The creation of the Vinexpo feat. bettane+desseauve brand puts winegrowing right back at the centre of our events.”
Thierry Desseauve and Michel Bettane stated: “We’re thrilled to be part of Vinexpo’s new impetus. The launch of this brand epitomises the energy of our two companies”.