Aston Manor Cider, the UK’s largest independent cider producer and the owner of brands including Kingstone Press, Crumpton Oaks and Frosty, has been acquired by French farming cooperative Agrial Group.
The deal provides “a hugely exciting opportunity to create a global force in cider” and the “strategic fit between the two companies is compelling,” said Aston Manor Cider in a statement.
“With Agrial we have found this partner, a strong group with a well-developed portfolio of products and a well-developed international platform. The operating philosophy and values of Agrial are closely aligned to our own and the leadership of Aston Manor are delighted with this agreement and the opportunities it brings,” said Gordon Johncox, chief executive of Aston Manor Cider.
Marc Roubaud, managing director of the drinks division of Agrial Group, said: “It was crucial for Agrial to assert our global ambitions in the cider market by gaining a foothold in the world’s largest cider market, close to our heartland and the orchards of our members. Aston Manor Cider and Agrial are companies with a similar profile and with shared priorities on both brands and private label, and we are excited to offer our combined strengths to all our customers.”