TABS analytics recently published a wine and spirits study. It found that 66% of adults in the U.S. regularly consume alcohol and, of those alcohol consumers, 35% regularly buy spirits and 45% buy wine at least three times a year. Also, while wine buying is shared equally between men and women, more men buy spirits than women.
A further finding was that 55% of wine consumers earn $125,000 to $149,000 a year and are higher educated. The figure for higher educated people in that income range who buy spirits was 33%. Regarding people with an income of $250,000 a year or more, 68% buy wine and 42% buy spirits.
New Jersey and New York are the top two states for wine purchases.
E-commerce alcohol buying is still not mainstream. Specialty and food retailers are among the most popular outlets, and megastores like Walmart and Costco are also important. Wine e-commerce not connected to a store attracts 6% of consumers (another 8% order online from a store). Spirits e-commerce not connected to a store attracts 3% (another 5% order online from a store).