70 major buyers focus on Vinexpo Explorer in Sonoma County to drive international wine growth

Affirming its role as leading partner of the wine and spirits industry worldwide, Vinexpo hosts the annual second chapter of its unique ‘Explorer’ business-generating event in Sonoma County, California later this month, 23–25 September.

This year 70 buyers from 27 countries will connect directly with the producers of 60 wineries from across Sonoma County in an intensive two-day schedule of winery visits, networking dinners, bespoke One-to-Wine business meetings and masterclasses.

Reflecting Vinexpo’s international growth, Vinexpo Explorer is a new business-making touring concept which puts the spotlight on a specific country or region. Vinexpo has selected and invited the relevant worldwide buyers making the event in Sonoma not only exclusive, but genuinely unique. Their different backgrounds and nationalities reflect the host region’s drive for export development. Participating in Vinexpo Explorer can provide a significant competitive edge among competitors in targeted wine-producing regions.

“The independent spirit of the Sonoma County winemaking community, the caliber of artisanal wines, and the diversity of this region are best understood when experienced in person,” said Caroline Shaw, Executive Board Member, Sonoma County Vintners, and Executive Vice President, Jackson Family Wines. “We welcome the opportunity to introduce our area to such a prestigious international audience. By combining the discovery of our region with meaningful connections between senior buyers and decision makers, Vinexpo Explorer will forge strong, long-term business relationships”.