Tanqueray overtake Beefeater for the first time.

Diageo’s Tanqueray gin had seen a growth of its volume by more than 15% in 2016 and overtook Pernod Ricard’s Beefeater for the first time.

With a growth of 15.38% in 2016, Tanqueray, owned by Diageo, sold 3 million cases. At the same time, Beefeater, with a growth of 2.99%, reached 2.76m cases.

Tanqueray’s great results were due to the positive performance in Europe, Latin America and the Caribbean.