Snapshots of the Global and Asian Markets for Sparkling Wines

Sparkling wine is one of the fastest growing categories in the wolrd, increasing globally by 1.8% in volume bewteen 2011 and 2014. Consumption increased by 1.3 m cases, driven by sudden emergence and demand for Prosecco in key markets like the UK. Asia currently only accounts for 6% of the world’s total consumption of sparkling wine , compared to Europe , which consumes the lion’s share (78%) and the Americas (15%).

China
Sales in China have quintupled in volume between 2010 and 2014 to reach 1.1m cases, with Italian sparkling wine being the main drive for growth, representing some 60% of the market.

Japan
Within five years it is forecast that Japan, currently the second largest market in the Asia-Pacific after Australia , will take the top spot for sparkling wine. Japanese consumption is growing twice as fast as that of still wines , and in 2014, sparkling wine sales reached 3.77 million cases. This is forecast to grow by nearly 23% between 2015 and 2019 to reach 4.84 million cases.

Hong Kong
Sparkling wine sales are booming, up by 51.3% between 2010 and 2014, mainly driven by Italian and Spanish sparkling wines. Prosecco consumption in Hong Kong soared by over 88%, and Cava by by 110% between 2010 and 2014 with the upward trend set to continue. The category is predicted to grow a further 20.7% to 2019 to reach 320,000 9-litre cases.

Singapore
Sparkling wine is growing slowly but steadily, a trend that is predicted to continue for the newt three years, with a 12.3% growth in volume.

 

Taiwan  
Sparkling wines remain a niche category, with the sector largely driven by Champagne , with just 80,000 9 litre cases consumed in 2014, a 4.9% increase on 2013.
Growth is forecast to continue by 15% between 2015 and 2019. Prosecco is the leading sparkling wine in Taiwan with Italy the second largest sparkling wine importer after France.

( All figures Vinexpo/ IWSR study)