Sandeman has a new identity

Sandeman, the brand owned by Sogrape, has carried out a repositioning strategy to give a new identity to its ports.

On the label, the figure of The Don, the enigmatic silhouette in a black cape and wide-brimmed sombrero, has a new look. The change applies to the Classic, Reserve, and Aged Tawnies.

The Aged Tawnies range has both a new label and a newly designed bottle.

In addition, bottles are now lightweight and environmentally friendly.

“This change consolidates a repositioning strategy that only a brand like Sandeman, with its background and history, is capable of implementing. This is a brand that has always positioned itself as reliable and versatile, capable of catching consumers,” said João Gomes da Silva, board member of Sogrape Vinhos.