First TV wine sales series on QVC

UK wine merchant Laithwaite’s will headline the first dedicated wine sales series to be hosted by UK shopping TV channel QVC this weekend.

Laithwaite’s, which had a shop on Ebay and announced last year a multi-million pound investment in a new cloud-based communications platform, wants to be an innovator in modern ways for consumers to buy wine.

The shopping platform offers wine cases available on Laithwaite’s website.

“Our food business has grown massively over the last five years, both in terms of sales and breadth of offering, so wine felt like a natural next step,” said a spokesperson from QVC UK.