Amazon Wine will be closed at the end of the year

Amazon Wine, the wine branch of Amazon, will be closed at the end of the year, said Amazon in an email sent to retailers:

Dear valued Seller, as Amazon continues to offer customers additional retail options for buying wine, we will no longer offer a marketplace for wine at this time, and Amazon Wine will close on December 31st, 2017
Thank you,
Amazon Wine.

Amazon Wine is a platform for wineries. With the acquisition of Whole Foods, which also sells wine, this service becomes a conflict for Amazon, not to mention Amazon’s plans to expand its alcohol delivery business through Prime Now and Amazon Fresh.

Launched in 2012, Amazon Wine is the third attempt at entering the online wine sales market. In the email Amazon said « wine will continue to be offered through Amazon Fresh, Prime Now and Whole Foods Markets ».